Question: – What is SEO?
Search Engine Optimization is a technique and process to get traffic which is free and natural search result on search engine page.
Question: – What is the initial process of SEO for the new and old website?
For an old website check all the HTML tags of the website- Check title tag length, check description tag length, check keywords tag. Check analytics accounts and webmaster accounts if that is not added then add property of website in these accounts.
For a new website – Need to create a title for every page with description and keywords. Then attach with google analytics and webmaster account then create robots.txt and sitemap.xml.
Question: –What is the role of the title tag in SEO?
If a website is searched by a relevant keyword then it shows the result in google search page, the search result is the clickable link and the clickable link is the title of a page of the website. The title plays the main role in web pages, use keywords in your title tag.
Question: – What is Google analytics?
Google analytics tracks the website and give the information about the user and its behavior in the website where the user visit, add your website in google analytics account get the analytics code and paste it in the head section of every single webpage.
Question: – What is google webmaster?
Google webmaster check errors which come in the website and give alert notification to correct them all. There is some kind of errors which comes in the website- 404 errors, crawling errors etc.
Question: – What are the canonical issues and how to resolve it?
When 301 redirects is not placed properly then this issue arises. It means the website is accessed by different URLs. That search engine can index the website from different URLs.
Example accessed URLs by the search engine
To resolve this problem add two times property with different URLs. One with www and another without www. Example
Now go to the site setting and select preferred domain.
Question: – What are the schema markup and structured data?
Schema Markup is code which you place on the website’s HTML and this code help to search more information and result to the user.
Example to use schema markup-
Question: – What is the rich snippet in SEO?
Rich snippets is the structured data markup of the website, this can add between your HTML code. Using structured data markup you can show better search result and better information of website to the users. The normal search result in google SERP shows the title-which is clickable, then link of the page then description of the page. But using rich snippets it shows rating, reviews, price and other valuable information which you want to show to the users in SERP.
Question: – What is keyword and how this impact on website traffic?
Keywords and phrases are those words by which the website is searched for content, products and services. A particular keyword is refers to the particular website content and it’s pages. Keywords are used in the website for the users, to find the search results in SERP.
Question: – What is Search Engine?
The search engine is a software system; this system helps to search the information on (WWW) World Wide Web through relevant keywords. The search engine provides the information as user search. The search engine software system provides four kinds of information audio, video, image and text, it depends on user that what kind of information he wants.